Social Media

HP Live! at Oracle OpenWorld Showcase

From 2004 through 2008, the HP Consultants' Roundtable and HP Live! programs distributed essential information to HP customers through social media networks - including live blogging and micro-blogging platforms, viral video, and podcasting.

Part of the HP Live! series that combined live blogging and podcasting direct from the event as it happened, HP Live! at Oracle OpenWorld built recognition of HP thought leadership, services, and solutions, reaching an audience of over 60,000 readers and listeners.

Click on the link above to open the Oracle OpenWorld Showcase in a new window. The showcase includes over a dozen podcasts, viral video drawn from YouTube, and links to transcripts of executive interviews.

Bob Dylan's Theme Time Radio Hour Widget



"Widgets" are viral marketing tools, designed to help your audience become part of the conversation. This widget was developed for Sirius XM Radio to promote Bob Dylan's radio show, Theme Time Radio Hour. The "Share" button allows fans to add the widget to their blog, MySpace, or Facebook, Yahoo, or Google pages with one easy click.

Each week, the master copy of the widget is updated with new content about that week's show. The changes are immediately reflected on fan sites across the web... constantly fresh content that keeps them excited, interested, and informed about Theme Time Radio Hour.